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Employer Branding for Employee Retention

Employer Branding for Employee Retention

With the spike in e-commerce growth over the past two years, there simply isn’t enough e-commerce and logistics talent to go around.

That means competitors will be calling on your employees. In 2015, Walmart hired away 65 technology professionals from eBay, and in 2016, Target poached a top executive from Amazon to be its chief supply chain and logistics officer, to name a few high-profile examples.

Improve Retention with Employer Branding

Among top brands, 68.9 percent have a clearly defined employer brand (Hudson employer brand report); however, to retain employees, it’s important to continue employer brand activities through all phases of the employee lifecycle—not just during the candidate attraction phase.

In Hudson’s 2016 global candidate study, nearly 80 percent of candidate respondents said that “work environment” was the number one thing that attracted them to a company. They want a work environment that is flexible, aligns to their values and also provides opportunities for them to make a difference.

Hudson will work with you to develop ongoing employee programs and communications that align with your employee value proposition. Our Development Centers can also provide assessments, role playing and training to continuously develop employees for new opportunities.

Employer Brand Assessment

Let’s talk about how Hudson can provide a quick assessment of your post-hire employer brand program. Contact us today.



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Hudson is a global talent solutions company. We help transform the workplace and unleash the full potential of organizations and individuals. Our expert team and proprietary tools provide you with unique insights and services that help you maximize your success. Operating around the globe, we deliver a range of recruitment, talent management and recruitment outsourcing solutions to get you and your business where you want to be. 

Hudson is an equal opportunity employer committed to diversity and inclusion.  We welcome applications from all qualified individuals.

Hudson souscrit au principe d’équité en matière d’emploi et favorise la diversité et l’inclusion. Nous acceptons les demandes d’emploi de toutes les personnes ayant les compétences requises.