Follow
Site Search
 
 

Employer Branding Strategy Services

EMPLOYER BRANDING IS THE EMOTIONAL REACTION PEOPLE HAVE TO THE THOUGHT OF WORKING FOR A COMPANY.

Employer branding not only influences the ease in which a company can attract, hire and retain the best talent, it also affects the value employees bring to customers, which in turn advances the bottom line.

Emotional reaction to a company is driven by the sum total of candidates’ and employees’ experiences with that organization. The good news is that Hudson offers a comprehensive employer brand strategy to map out all candidate and employee touchpoints and deliberately create positive, authentic experiences for these audiences.

Employer Branding Strategy Benefits

Hudson can help you create more positive employee experiences for a distinct competitive advantage while also realizing these benefits:

IMPROVED
TIME-TO-FILL

Branding programs drive more inbound applications for robust talent pipelining.

DECREASED
COST-OF-HIRE

Talent becomes less expensive through the use of more formal referral programs and diverse online channels.

BETTER
QUALITY
OF HIRE


Deliberate employer branding programs attract more desirable candidates who fit with the company’s culture.

ENHANCED
LOYALTY
& RETENTION

Internal employer brand programs show employees that they are valued. This creates happy employees who are terrific brand ambassadors.

STRONGER
COMPANY
CULTURE

Employer branding better defines company culture so that all employees can communicate it and candidates know what to expect.

MAXIMIZED
BOTTOM LINE

Engaged employees create more customer value, which in turn drives revenue.



How Hudson Can Help


Read our Global Study on Employer Branding Strategy

Learn What Separates Top Employer Brands from the Rest

Hudson RPO and HRO Today magazine published “Launching a Premier Employer Brand Program: Practices that Distinguish Top Employer Brands,” a joint study of 234 global HR executives and their employer brand behaviors.

Some key areas that distinguish top employer brands from the rest include:

  • Nearly one-half (44.6%) of top employer brands indicated that they have defined organisational responsibilities for their brands, versus only 17.6% of other brands. 
  • Top employer brands focus more on value to current employees – 49.1% of Top Brands have a documented up-to-date employee value proposition versus 20.0% of other brands.
  • The average budget dedicated to employer brand is $259,783 for top employer brands versus $152,419 for other brands. 
  • The employees’ role in promoting the employer brand was rated 75.7 out of 100 for top employer brands versus 51.0 among other brands.
 

Phone

© 2011 - 2017 Hudson Global -- All Rights Reserved
 

HUDSON

Hudson is a global talent solutions company. We help transform the workplace and unleash the full potential of organizations and individuals. Our expert team and proprietary tools provide you with unique insights and services that help you maximize your success. Operating around the globe, we deliver a range of recruitment, talent management and recruitment outsourcing solutions to get you and your business where you want to be. 

Hudson is an equal opportunity employer committed to diversity and inclusion.  We welcome applications from all qualified individuals.

Hudson souscrit au principe d’équité en matière d’emploi et favorise la diversité et l’inclusion. Nous acceptons les demandes d’emploi de toutes les personnes ayant les compétences requises.